An unrivalled pinnacle of cinematic luxurious

ULTRA-LUXE is the phrase to explain this newest marvel and with the opening of Aurum Theatre, the film watching expertise has been elevated to an unprecedented degree. The inviting entrance of wealthy gold and brown greets visitors as they step in. The pleasant workers are attentive and the distinctive mild show above the concessions stand provides magnificence to the atmosphere of the realm, bedazzling the attention.

Aurum Theatre is Golden Display screen Cinemas’ (GSC) flagship boutique cinema that’s clearly the top of status. You are feeling further particular once you go there and there may be an plain unique really feel. The creme de la creme of Malaysia’s excessive society and excessive web price people are certain to understand this spectacular house.

From the plush carpeting and the nicely coordinated color schemes in every corridor, to the uber-comfortable seating and small, considerate touches in each nook and nook, that is undoubtedly the place to see and be seen at.

The pop art escape studioThe pop artwork escape studio

The lavish halls with luxurious recliners and beautiful non-public cabins are a characteristic by no means seen earlier than in our nation. On high of this, there may be bespoke service, up to date continental positive eating and extra! Orchestrated completely, extravagance, opulence and good style all come collectively on this distinctive house.

The way in which we do film outings is definitely set to vary. Aurum is the Latin phrase and chemical aspect representing gold, and here’s a golden commonplace that’s clearly unrivalled. What a delight to connoisseurs of life’s best experiences {that a} journey to the cinema has reached the following degree of indulgence. On an unique go to to the house, a tour of every of the eight halls revealed two Getha Lux Suites, three Escape Studios, two Consolation Cabins and a Non-public Display screen, the place you’ll be able to even host your personal private occasions and features.

There was a visit Jin Gastrobar and right here, within the speakeasy-esque restaurant and bar, chatting with members of her workers, we met the dynamic, charismatic and trendy Koh Mei Lee, the CEO of GSC. The driving drive behind your entire challenge, she provides credit score to her workforce too, saying they’ve completed a splendid job in making this challenge come true.

Koh Mei Lee, the CEO of GSCKoh Mei Lee, the CEO of GSC

On suggestions they’ve acquired from visitors thus far, she shares, “What we now have heard is that it’s one thing that they’ve by no means seen earlier than… that we’ve actually taken the film watching expertise to an entire new degree.”

Concerning what she would really like individuals to really feel once they step into Aurum Theatre, she mentioned, “I need them to be in awe once they stroll into the house. It’s a cinema however this can be very distinctive and totally different. It’s a cinema however we wish it to be greater than only a place to catch a film; we wish Aurum to be a spot the place you’ll be able to have a meal or drinks with your folks and a lot extra. It’s an entire cinematic expertise.” Koh and her workforce labored diligently to make sure there can be distinctive components to go well with each want.

It’s not simply movie-going however let’s assume, “A Entire New World, ” just like the track within the Aladdin film? Definitely it’s a universe everybody ought to discover. Why deny your self the pleasure of an expertise that can transport you to seventh heaven?

Visitors are actually stunned to see the idea as a result of it’s very not like what they’re used to. Koh defined additional that one doesn’t actually need to at all times watch a film when heading there.

The new Aurum Theatre is an impressive spaceThe brand new Aurum Theatre is a formidable house

The Jin Gastrobar itself deserves a go to by itself. There may be an incredible artistic lengthy tunnel strolling in and the attractive bar is cleverly hidden inside. Mainly their piece de resistance is that GSC has created a rare fascinating house, the place the elite and occurring crowd can are available after hours to chill out, take pleasure in a bottle of wine, dine or simply hang around with pals.

A variety of scrumptious bites and meals can be found at Jin, which suggests gold in Chinese language. These could be savoured within the restaurant or what’s much more indulgent, served on to your seat when you are having fun with your film. All that is potential with only a click on of a button. From appetisers to important programs, the genuine continental delicacies right here is freshly cooked to order by skilled cooks. The menu is in depth and consists of breakfast, brunch, lunch, dinner, cocktails and canapes. A must-try is their signature providing – The Gintonica, made with premium gin and concocted ingeniously. One have a look at the drink and you’ll really feel it’s essential to have a sip.

Comfort Cabins for those who are used to first class treatmentConsolation Cabins for individuals who are used to firstclass remedy

A tour of the spectacular house begs the query of who was imaginative sufficient to dream up such a spectacular idea… a theatre constructed for extra than simply films, and delivers a full service cinematic expertise. Koh revealed that she has at all times wished to carry luxurious cinema to Malaysia, having seen her justifiable share of boutique cinemas, particularly in Europe.

“These have actually distinctive choices, not solely by way of the design, but additionally by way of the delicacies and presentation, ” she explains. “You at all times affiliate the cinema along with your popcorn and soda however right here, we’re speaking about full-service and bespoke hospitality, plus extra!”

The concept shaped slowly however certainly and with the enter of her workforce, we are actually lucky sufficient to have the luxurious Aurum Theatre in Malaysia, each in Kuala Lumpur and Johor Baru.

She extrapolates, ”We are likely to at all times have a look at films independently however films are probably the greatest types of rest too. And the way you additional improve that rest is at all times along with your favorite drink, both your favorite mocktail or cocktail, plus indulging in luxurious meals. It’s an entire full and encompassing expertise.”

The Wes Anderson-inspired Escape StudioThe Wes Anderson-inspired Escape Studio

Koh is undoubtedly a frontrunner who will see issues by. “After we began we wished to up the ante… we wished to redefine the model, and ensure Aurum Theatre turns into the benchmark of what offering a really luxurious cinematic expertise is all about.”

Koh and her GSC workforce wish to carry again the golden age of flicks. They wish to flip again time slightly and transport movie-goers again to their childhoods when going to the cinema was an occasion in itself. “You dress up, you actually look ahead to it, you propose on what film you wish to watch and it turns into a really memorable episode in life.” They need it to be an unforgettable outing, not only a film.

When individuals come right here, GSC desires them to have the ability to spend 4 hours simply… two hours for a film and one other two hours for chilling and having fun with the meals and drinks. They wish to present an entire cinematic expertise.

One of many biggest challenges was to offer high quality halls that aren’t solely designed for a fantastic film expertise, however for luxurious and luxury. Says Koh, “We had been on the lookout for premium companions, which we present in Getha, and in Harvey Norman. These manufacturers actually complement the Aurum idea.”

Jin Gastrobar serves up a variety of drinks and dishesJin Gastrobar serves up a wide range of drinks and dishes

Whether or not you’re celebrating a special day or just trying to pamper your self and family members, Aurum Theatre elevates the movie-going expertise to larger heights. In reality, you would additionally ebook Aurum Theatre for celebratory occasions and company features, like product launches, weddings, and engagement events, and even child showers and style reveals!

The Getha Lux Suites are designed for these searching for the final word expertise in extravagant cinema consolation, the Getha Lux Suites are luxurious recliners that includes plush cushioning by Getha.

Every suite comes with matching latex pillows that ship glorious help and a positive, luxurious blanket to cloak your self with. Getha Lux Suites additionally include a wi-fi and USB charger to your units. There may be additionally a handy space for storing for girls’ purses or different gadgets you’ll have with you.

The Consolation Cabins are excellent for individuals who search the basic Gold Class expertise.Refined, elegant, and timeless with a privateness panel, you’ll be able to recline lavishly with out distraction and luxuriate in your film comfortably snuggled beneath a heat, fuzzy blanket. If you want to recharge your units, Consolation Cabins characteristic wi-fi chargers.

The Escape Studios are full of a wide range of seating from LA-Z Boy rockers and IMG recliners to four-seater sofas for your entire household. The “youthful-inspired” Escape Studio halls by no means stop to amaze each time you step in.Get cozy with Scandinavian Hygge minimalism, or decide from a vibrant pop artwork corridor or auditorium designed after the distinctively quirky type of filmmaker Wes Anderson.

Scandinavian minimalism at its best in the Hygge studioScandinavian minimalism at its finest within the Hygge studio

If whole privateness is what you’re on the lookout for, Aurum Theatre’s Non-public Display screen is ideal for closed screenings, enterprise features, and household gatherings for as much as 20 individuals.

It’s an ultra-luxe house the place you’ll be able to watch your selection of flicks along with your favorite individuals, maintain occasions, and even sing karaoke! Defined Koh, “You may ebook any of the flicks that we’re at the moment screening, in addition to films which can be possibly a 12 months to 2 years previous.” With sufficient discover, they’ll even supply for older films, if there’s a explicit one which holds sentimental worth or marks a particular milestone in your life.

When Aurum Theatre says personalised service, they imply it. No matter your event is, they are going to show you how to to provide you with customised occasions. They’ve a devoted occasions workforce that can plan and adorn every little thing for you.

The concept of a date evening or a household outing to Aurum Theatre is actually an thrilling one, and Koh believes will probably be interesting to some sorts of clientele. “I personally really feel like we cater to a really discerning viewers, a crowd with the expertise of various film cultures. These are people who find themselves very cultivated of their style for meals and drinks. They’re nicely travelled – they’ve skilled sure cinematic moments and so they wish to additionally expertise the identical factor right here in Malaysia. These are the individuals who know what they need.

“We see Aurum as a vacation spot for movie-goers who wish to have fun particular moments of their life, and even deal with themselves to one thing extraordinary. These are the audiences who wish to pamper themselves and are prepared to spend to take pleasure in extra exclusivity and luxury.“

The launch of Aurum Theatre at The Gardens Mall in Kuala Lumpur and The Mall, Mid Valley, Southkey in Johor Baru had been grand talk-of-the-town occasions. Evidently, Koh and her workforce don’t have any intention of stopping right here and have already began figuring out future areas for the luxurious institution.

“Undoubtedly, we might wish to carry this distinctive idea to extra appropriate areas. For Aurum Theatre, we wish it to be a top-of-the-mind luxurious cinema model that individuals will bear in mind and instantly recognise once they wish to be pampered with a lavish expertise.”

All of us need some enchantment in our lives. Magical moments are actually completely accessible. We simply need to step into Aurum Theatre for unbelievable enthralling moments to take pleasure in and to cherish.

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