Make-up model e.l.f. Cosmetics has unveiled a brand new music video in partnership with Republic Information and the Grammy Award-winning producer iLL Wayno.
The cult vegan magnificence label has put its hit tune “Eyes. Lips. Face. (e.l.f.),” which it launched again in October, to movie, starring Wayno and recording artist Holla FyeSixWun.
The catchy monitor was initially unleashed as a part of the model’s #EyesLipsFace TikTok social media problem, which went viral and led to the creation of greater than 2.eight million movies, together with clips from Ellen DeGeneres and wonder influencer James Charles.
Created with the assistance of the producer, composer, musician, songwriter and artist Wayno, it reached quantity 4 on Spotify’s International Viral chart. The model hopes that the video, produced with the assistance of Republic Information, will broaden the tune’s enchantment even additional.
“From the start we set out on a mission to unleash the model’s innate renegade spirit,” mentioned Kory Marchisotto, e.l.f.’s chief advertising officer, in an announcement.
“A ground-breaking TikTok marketing campaign, a viral chart-topping tune, and now the discharge of a music video in partnership with Republic Information is an illustration of our capability to interrupt the principles of magnificence.”
E.l.f. has cultivated a repute for enjoyable, vibrant make-up at reasonably priced costs because it was based in 2004, and has boosted its recognition by way of collaborations with everybody from micro influencers to heavyweight trend designers comparable to Christian Siriano.To look at the video, see https://www.elfcosmetics.com/eyeslipsface/ — AFP Relaxnews