Excellent Corp helps magnificence buffs all over the place channel their inside boss for 2020.
The developer behind the digital magnificence app YouCam Make-up and the photograph modifying app YouCam Excellent has joined forces with film powerhouse Paramount Footage.
Collectively, the duo have rolled out an interactive expertise based mostly on the brand new star-studded film Like a Boss, which stars Salma Hayek, Tiffany Haddish and Rose Byrne, and hit cinemas in January.
Like a Boss tells the story of two finest pals who launch a magnificence firm, just for bother to come up when a cosmetics mogul features a controlling share of the enterprise.
Now, YouCam Make-up customers can replicate the heroines’ magnificence appears to be like, by just about testing out their make-up appears to be like utilizing the app.
YouCam Excellent customers may make use of Like a Boss sticker and photograph body collections that includes “fierce energy statements” designed to empower, and have fun the film’s female-centric forged.
“We’re so excited to accomplice with Paramount Footage to deliver this beauty-based movie to life via interactive AR + AI digital try-on that includes the appears to be like of the Like a Boss main actresses,” stated Excellent Corp. founder and CEO, Alice Chang, in a press release.
“It was a pure match to collaborate on Like a Boss and produce a movie so deeply rooted within the magnificence business to life in such a enjoyable, partaking, and interactive new manner.”
This is not the primary time Excellent Corp has introduced film make-up to customers worldwide — again in 2018, YouCam Make-up collaborated with NBC Common to deliver followers of the movie Pitch Excellent 3 digital replications of magnificence appears to be like from eight of the film’s lead characters.
The identical 12 months additionally noticed the corporate work with Paramount Footage on an augmented actuality movie-themed magnificence expertise marking the discharge of the 3D animation film Sherlock Gnomes. — AFP Relaxnews