Twenty thousand members equals some 80,000 plastic bottles.
That could be a big pile of waste, and one thing that the organisers of the Music Run by CIMB really feel strongly about.
“Our business, particularly involving mass participation, has not had a fantastic fame for our affect on the surroundings, what with all these plastic bottles which can be wanted, ” mentioned Tom Sarginson, Music Run co-founder and occasions director, throughout an interview not too long ago.
The Music Run is a 10km and 5km operating collection with audio system lining your complete Sound Observe race course, culminating in a stay music pageant on the finish. This 12 months marks the sixth version of the run.
“We’ve all the time recognised the affect of the occasion on the surroundings and, previously 5 years, we’d wish to assume we have now been superb at managing our waste, however we haven’t put an actual deal with turning it into a really sustainable occasion.
“This 12 months, along with CIMB as our new presenting associate, we wished to do issues in a different way, ” mentioned Sarginson.
Mohamed Adam Wee, CIMB group chief advertising officer, mentioned the corporate was a part of the preliminary group of members who signed the UNFI (United Nations Forest Initiative) sustainability agenda.
“We wished a large-scale occasion to grow to be the platform to boost consciousness on sustainability. And we wished the organisers to actually take into account the sustainability points of the occasion.
“Extra importantly, it’s the messages that we hope folks will take away and begin to take into account extra severely as a result of it’s actually about their future. It’s not nearly popping out and having enjoyable however, on the finish of the day, you profit with some info, data and practices that you could take away, ” mentioned Mohamed Adam.
The Music Run adopts a six-pronged strategy to sustainability.
Firstly, it’ll work on a carbon-neutral recording course of to file carbon footprint to quantify the affect of the occasion on the surroundings.
“It’s not a simple course of as a result of, successfully, you might be calculating the greenhouses fuel emissions as greatest as you may, and nobody can do this to a 100% (accuracy).
“However, primarily, you might be calculating the place your merchandise are coming from, how members get to the occasion, electrical energy used on the occasion and on the finish of it, you get a calculation when it comes to tonnes that we offset by way of a sustainable challenge, ” mentioned Sarginson.
Secondly, the main target is on single-use plastic and making an attempt to eradicate as a lot of that as doable.
“Final 12 months, we had about 80,000 plastic bottles used, so we wished to see what we are able to do to fully take away the usage of these bottles.
“So this 12 months, we will likely be utilizing a water filtration system referred to as ‘superior osmosis’ that provides water like a dispenser. We consider we’re the primary within the area to introduce this know-how in an occasion surroundings, ” he mentioned, including that members will likely be given a reusable, collapsible water bottle as a part of their run pack.
The T-shirts for the members are additionally made regionally, decreasing carbon footprint from transportation. Getting them from a neighborhood supply additionally permits the organisers to be rather more correct with the quantity and measurement of T-shirts required, resulting in much less wastage and fewer vitality used.
These T-shirts, in addition to medals for the occasion, will likely be distributed with out the standard clear plastic wrappers that include them. The occasion may also undertake a no-flyer coverage.
The third initiative entails gifting away trophies produced from e-waste. CIMB collected three tonnes of e-waste from its workers to provide the 20 trophies to be given out on that day.
Fourthly, on the occasion, recycling bins may also be positioned throughout the venue and there will likely be folks available to point out the varied methods to recycle. Individuals can even anticipate to identify some reverse merchandising machines there.
“Primarily, (with these machines), you get rewarded for recycling issues like aluminium cans, ” mentioned Sarginson.
Fifthly, to deal with waste from meals consumption, all cutlery used on the meals village will likely be compostable. Along with meals waste, the cutlery will likely be despatched to a composting facility, after which the compost will likely be used for tree-planting at school programmes.
Clear, leftover meals from the occasion will likely be donated to the needy.
The sixth initiative is that the froth “fingers” on the occasion, in addition to desk and chairs on the Meals Village, will likely be produced from recycled cardboard.
“Individuals, who got here to the occasion final 12 months, will discover big modifications this 12 months. Making these sustainable initiatives an enormous a part of the occasion from begin to end is de facto essential to us. It’s not nearly operating and having enjoyable, however doing it in a accountable manner, ” emphasised Tim Johnston, Music Run co-founder and advertising director.
Individuals may also be inspired to not convey plastic bottles, flyers or give-aways that will likely be thrown away. They are going to be inspired to journey to the venue by way of public transportation, ride-share or carpool.
“The concept is year-on-year, we’re more and more constructing on that sustainability agenda in order that it turns into the brand new norm. We definitely have a look at ourselves as pioneering the business and invite different occasion organisers to see what we’re doing and apply the initiatives to their very own occasions. Total, when extra folks do it, it begins to create momentum and hopefully, that will likely be a optimistic change for everyone, ” mentioned Johnston.
Mentioned Mohamed Adam, “I feel it’s essential to return, run and have enjoyable, and on the identical time not really feel that sustainability is one thing that requires quite a lot of effort.“We hope that after they come, they are going to realise the significance of practising these sustainability approaches and hopefully, they are going to practise it in their very own lives as properly, realising that each one this has a huge effect on their future.”
Music Run 2019 will likely be held on Nov 23 on the Nationwide Stadium at KL Sports activities Metropolis, Bukit Jalil. Particulars at themusicrun.com.my.
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