Natural Essences is aiming to make haircare simpler for vision-impaired individuals, by increasing its use of tactile markings on packaging.
The Procter & Gamble-owned magnificence large unveiled a tactile bottle design final yr to make it simpler for vision-impaired customers to differentiate between the shampoo and conditioner merchandise in its bio:renew line by way of contact.
Now, it has introduced that the idea shall be prolonged to all of its shampoos and conditioners, with the packaging rolling out from January 2020.
The bottles characteristic completely different indentations to assist customers determine merchandise, with shampoo bottles that includes raised stripes and the conditioner bottle marked with raised circles.
“A common tactile marking looks like such a small factor, and but as a blind lady it is the little issues that make such a giant distinction in my life,” mentioned Sumaira “Sam” Latif, P&G’s accessibility chief, who’s herself blind and who spearheaded the initiative.
“I am excited to broaden the optimistic influence this has had for the vision-impaired neighborhood and ship on our mission to assist everybody expertise the optimistic energy of nature day by day.”
The model can also be launching a brand new Alexa ability that lets customers ask questions concerning its merchandise and substances, and get private suggestions.
It has teamed up with the “Be My Eyes” app, a free service that connects vision-impaired individuals with sighted volunteers by way of a reside video name, to supply blind customers help by way of Natural Essences consultants, on points starting from buying in-store to preparing at residence or answering hair care-related questions.
“We get a number of questions by means of the app about individuals’s look – do my garments match, does my make-up look proper, do I’ve any fly-aways?” mentioned Will Butler, VP Neighborhood, Be My Eyes. “It is nice after we can have consultants from a selected, in-demand discipline, like haircare, to offer an elevated degree of service for our neighborhood.”
On-line help can even come within the type of inspiring content material produced by the model with the blind YouTube way of life vlogger Molly Burke, which can concentrate on overcoming every day magnificence challenges as a visually impaired particular person.
“I am excited to work with Natural Essences to co-create content material that can profit my neighborhood and drive towards better inclusivity and accessibility for all,” says Burke.
“I do know one of the crucial troublesome issues for me as a magnificence and way of life creator has been discovering merchandise with cognizant packaging and designing a routine that works for me. I hope this content material will function a serving to hand for many who are figuring that out.”
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