Pop-up shops are all the fashion, permitting manufacturers to speak with clients in a brand new method and introduce unique merchandise.
In August, Parfums Christian Dior teamed up with Malaysia Airports Holdings Bhd (MAHB) and DR Group through its magnificence arm, Colors & Fragrances (C&F) in introducing Dior Status’s pop-up boutique at South-East Asia Journey Retail at Kuala Lumpur Worldwide Airport (KLIA).
That is Dior Status’s first pop-up boutique in a South-East Asia airport.
Situated on the Satellite tv for pc constructing of KLIA’s predominant terminal, this unique pop-up boutique idea lets travellers expertise Dior skincare’s merchandise and its premium skincare vary, Dior Status.
Dior Status tells the story of an distinctive rose: the Rose de Granville, a legendary flower with a rare micro-nutritional wealth – a flower and ingredient within the coronary heart of its skincare merchandise.
The Dior Status pop-up boutique, designed with a Christmas theme, invitations guests to find the mixture of Dior science and the ability of the Dior rose by way of totally different experiences. Travellers can buy Dior Status journey units which can be completely out there on the pop-up boutique at KLIA.
Clients are supplied a personalised skincare session and product demonstration with Dior Status iconic merchandise together with the model’s best-selling serum Micro Huile de Rose.
Impressed by dietary dietary supplements, La Micro-Huile de Rose is the primary nourishing complement to recharge the pores and skin with distinctive vitality. In every bottle, over 10,000 rose micro-pearls present nourishment to revitalise the pores and skin to be softer, smoother and extra luminous.
On the media walk-through this week, Nazli Aziz, senior GM of Business Companies at MAHB, stated their knowledge reveals that fragrance and cosmetics is a extremely sought-after class amongst KLIA passengers.
“In 2018, it was the highest performing class in retail gross sales at our airports. This makes the opening of the primary Dior Status pop-up boutique in South-East Asia at KLIA doubly thrilling. It additionally aligns completely with our organisation’s industrial reset technique to place our airports as procuring and life-style locations,” Nazli added.
Gregoire Walter, Parfums Christian Dior, Journey Retail South-East Asia space supervisor, stated, “This trinity partnership with C&F and MAHB provides us one other great alternative to convey distinctive merchandise, providers and retail expertise to life at KLIA.”
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