Malaysian streetwear model Pestle & Mortar Clothes has teamed up with AirAsia to launch clothes and niknaks that commemorate South-East Asia, in addition to its tradition and folks.
The PMC x AirAsia: S.E.A. Satisfaction assortment contains three unisex T-shirts, in addition to a five-panel cap, baggage tag, bum bag and set of three pins. It’s obtainable for buy on chosen AirAsia flights, Main Drop shops and on-line.
“We use our attire as a canvas for tales and we purpose to spark conversations by means of our designs and finally present the world what South-East Asia is able to, ” defined Pestle & Mortar Clothes CEO and co-founder, Hugh Koh.“This collaboration with AirAsia is extraordinarily particular to us as we kick off our 12 months lengthy 10th Anniversary Marketing campaign with them and on the similar time we get to focus on Southeast Asia area by means of the eyes of seven totally different storytelling artists.”
The initiative recruited seven totally different designers from all around the area. Other than Malaysia’s Pestle & Mortar Clothes, the checklist additionally included skills from Vietnam, Cambodia, Thailand, the Philippines and Singapore.
It aimed toward sparking conversations, because the designers got full artistic freedom in expressing the essence of the collective international locations by means of their eyes and – finally showcasing to the world what South-East Asia has to supply.
Head of name, AirAsia Group, Rudy Khaw, mentioned, “We’re happy to affix forces with one other profitable homegrown model, Pestle & Mortar Clothes, to raise the presence of Southeast Asian manufacturers in our life-style choices.”
“This partnership has opened up alternatives for regional artists and designers to collaborate and showcase their work on our intensive community in addition to on-line, and we hope it will encourage extra younger designers in Asean to seek out new methods to specific themselves and their wealthy heritage.”