Custom with a twist, or traditional with a touch of caprice, may be one of the simplest ways to explain the fantastic jewelry model from China, Qeelin.
Based in 2004, the model opened its first boutique in a minimum of Place Vendome in Paris.
The identify “Qeelin” itself is from qilin, which is an auspicious legendary creature in Chinese language tradition – “Qi” is the male animal and “lin”, the feminine. So it’s all about having stability and concord.
The origin of Qeelin is tied to 2 historical names – Marco Polo and Dunheng. That is in reference to Polo’s account of his journey in China.
Model founder and artistic director, Dennis Chan, visited the town of Dunhuang in China’s Gansu province in 1997. Whereas on this journey, he discovered himself pondering of the town’s previous because the assembly level of East and West on the Silk Street. It impressed him to create a global luxurious model drawing from China’s cultural heritage.
Qeelin’s items have fun concord and artistry, with designs which can be primarily based on cultural components however with a contemporary replace.
The signature piece is the Wulu, which interprets the legendary powers of the hulu, a Chinese language gourd. A logo of positivity and hope, the Wulu is historically related to well being and success. And naturally the “8” form invitations wealth.
This assortment has been up to date all through the years with interpretations of chic simplicity, with or with out diamonds, and with extra dazzling arrays of colored gem stones.
Different collections embody Yu Yi, named after the “Ruyi” lock, which means success, and the Xi Xi Lions assortment, which celebrates the Chinese language Lion Dance ceremony.
The Bo Bo assortment consists of cute bejewelled pandas with moveable heads and limbs. Lastly there’s the the Qin Qin goldfish assortment which has micro magnets within the fishes’ mouth, the place it locks as if in a kiss with its associate.
For its 15th anniversary celebration this yr, the model got here out with a Wulu assortment in ruby, consisting of a necklace and earrings.
Whereas the model ambassador is widespread actress Sandra Ma, Qeelin additionally lately introduced its first ever male “Good friend of the Model”, Xiao Zhan aka Sean Xiao, at present the most popular star in China, to characteristic within the launch of the brand new Wulu Interchangeable Unisex bracelets.
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