988 and Suria listeners have each risen within the final six months.
Based on GfK’s Radio Viewers Measurement (RAM) survey, Chinese language-language radio station 988 noticed its listenership develop from 1.94 million to 1.99 million, the best it has ever recorded.
988 boasts the best Time Spent Listening (TSL) amongst Chinese language-language stations, through which listeners tuned in for a median of seven hours and 11 minutes per week.
Three segments drew in essentially the most listeners – 988 Drama, Stand By You, hosted by Chrystina Ng and Bear in mind The Moments, hosted by Sean Lee.
988 is now the No.1 Chinese language station in Selangor and Perak, securing 715,000 and 340,000 weekly listeners respectively.
It additionally achieved the most important development within the Northern area, with an 18% enhance in listenership.
“988’s development within the newest GfK RAM survey solidifies our route on producing high quality content material.
With our new app, our content material just isn’t solely higher however reaches additional. You possibly can pay attention in addition to watch 988’s content material anytime, wherever, with our catch up and dwell video options, ” mentioned Woo Bee Ay, head of 988.
In the meantime, Suria, which celebrated its 12 anniversary just lately, additionally strengthened its model after reaching a rise in listenership from 2.27 million to 2.64 million.
GfK’s RAM survey confirmed that Suria now ranks because the fourth high Malay-language radio station within the nation.
It achieved the best Time Spent Listening (TSL) amongst Malay-language stations for the age group of 20 to 24 years outdated, who pay attention as much as six hours and 51 minutes per week.
This newest achievement means Suria has now seen a spike in listenership for 3 consecutive surveys, in accordance with Suria senior supervisor, DJ Lin.
“Suria has labored tirelessly to draw and retain our listeners by broadcasting a big choice of songs that embrace a mixture of mid-90s and newest hits, actively producing quite a few on-air and digital platform content material, in addition to organising a number of participating on-ground actions.
“We imagine in repeatedly offering high quality content material in order to draw extra folks to tune in and comply with Suria.”
Suria’s digital platforms embrace a web site, suria.my, and a YouTube channel, SuriaTV, which has garnered over 1,000,000 views.
988 and Suria are subsidiaries of Star Media Group.
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