Nicely, what have you learnt! It’s already December – and the Christmas season has formally been launched with the looks of (division retailer) John Lewis’ Christmas advert.
This yr’s advert centres round a younger dragon, Excitable Edgar, who finds the which means of Christmas within the reward of a Christmas pudding. Not precisely one thing we are able to relate to right here, however OK.
Different firms have additionally used varied imaginary creatures to carry throughout the Christmas message. German retailer Aldi, with its Kevin the Carrot advert, takes residence the 2019 prize for “handiest Christmas advert”. This was based mostly on quite a few standards, amongst them, whether or not the advert was gratifying and grabbed folks’s consideration, how emotional it made folks really feel, if it created model reminiscences, and least of all, does it have fun the enjoyment of christmas. Proper there, that simply killed it for me. When did Christmas find yourself changing into simply one other handy automobile to hold a model message? A very long time in the past, I assume, after we have been all out busy shopping for stuff within the guise of stepping into the Christmas temper. The truth is, retailer Asda didn’t even make the reduce as its advert was mentioned to be “too emotional and Christmassy”.
Wait, what did I miss? Final I heard, Christmas was all about spreading love, hope, glad tidings and pleasure. And typically, getting all completely satisfied and emotional about Yuletide might be what’s wanted to carry our spirits after a disappointing yr.
Some folks see the festivities as simply one other industrial exploitation, and it in all probability is, however for these of us who have fun and imagine in a risen Messiah, it’s a reminder of what we maintain to be true and an affirmation of our religion.
In an age when values are shaken and we’re not certain of what we’re holding on to anymore, it’s all of the extra motive to look previous the tinsel and glitter, and discover our personal which means to Christmas.
In my residence, it’s custom to have household and buddies over for Christmas Eve dinner, carry everybody collectively for fellowship, and later, open presents at midnight. Subsequent morning, it’s all the time a problem, however we make it for Christmas service.
There aren’t any grand plans or any life-changing occasions in retailer. However this, for me, represents residence and a secure refuge that the household identifies with. When the boys ultimately have their very own households, they are going to create their very own traditions.
You received’t be studying about how my Christmas holidays went, and I received’t be speaking concerning the tendencies for 2020 or ranting about influencers anymore as Stunning Stripes is bidding adieu for good.
After I began the column, the intention was to make it a platform for the most recent information, tendencies and gossip within the magnificence trade. It was additionally about altering mindsets and perceptions as many individuals see magnificence as fluff information, however, in actuality, there may be truly critical science and analysis that go into the making of magnificence merchandise. There’s additionally tonnes of cash concerned and, at this time, the trade is claimed to be value US$532bil (RM2.2tril) and upwards, based on a report by retail analytics Edited.
I confess I could have deviated a bit from the column’s authentic focus, and sneaked in a few of my observations on life past the confines of skin-deep magnificence. It has been an attention-grabbing five-year run and, within the course of, I’ve tried to liven issues up a bit by dropping a thought-provoking or inspiring message alongside the best way.
The world (and social media) is so stuffed with unhealthy information and hostility that I felt compelled to unfold some positivity. For many who have loved my column and despatched me notes of encouragement, I’m grateful in your help and hope I’ve touched your life in some small manner.
It feels remaining, just like the apron strings are being reduce for good as, earlier this yr, I had already determined to maneuver on after greater than 20 years of being a full-time journalist, and had been persevering with the column underneath my new “contributor” standing.
A stroke of insanity, a thirst for brand new challenges, or maybe I used to be simply feeling jaded, drained and previous; it might have been a sum of all these issues however it felt the time was ripe to start out a brand new chapter.
With years nonetheless forward of me, I refuse to acquiesce to the time period “retire” so you’ll nonetheless see my byline sometimes, maybe much more than earlier than as I get again to my first ardour – writing tales that matter.
Life is what you make of it, so journey on and maintain your spirits up. Because it leads as much as Christmas Day, be merry and of fine cheer, be variety to 1 one other and drink within the pleasure of the season. To every one, blessed Christmas!
Patsy Kam is relishing her new position as meals explorer and Korean drama addict. You possibly can comply with her meals jaunts on www.kameatwithme.wordpress.com. Share your ideas on this column at way of firstname.lastname@example.org. The views expressed listed below are totally the author’s personal.
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