AirAsia has launched a brand new route. Its vacation spot? Music land.
The low-cost airline has teamed up with Common Music Group (UMG) to begin Purple Information, a music label dedicated to discovering and grooming new skills in South-East Asia.
“The concept is to make use of the advertising energy of AirAsia to search out skills in South-East Asia, make nice music and assist them break via within the international market,” stated AirAsia Group chief govt officer Tan Sri Tony Fernandes throughout its launch right now in Kuala Lumpur.
“It is a lofty dream. However if you happen to by no means do it, you by no means know.”
In a bid to foster a worldwide appreciation for Asean music, Tony shares the music of Purple Information will showcase the totally different native languages spoken in ASEAN international locations in addition to conventional devices just like the gamelan.
Chairman and chief govt officer of UMG Sir Lucian Grainge stated in video message: “Music right now within the streaming age has no limitations. We have seen that with the music from the Latin America, Europe and Ok-pop.
“We expect this partnership between AirAsia and Common Music can be an exceptional alternative to introduce the very best music from the (Asean) market.”
Purple Information’ first signed artiste is 19-year-old Thai-German singer Jannine Weigel.
Previous to becoming a member of the airline trade in 2001, Tony was a music govt at Warner Music.
“At the present time has been 18 years within the making. It is a actually big day for me to be again within the music enterprise,” stated Tony.
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