Areas eatured in South Korea’s Oscar-winning Parasite film have loved a enterprise increase since its Oscar triumph, with a pizza retailer seeing gross sales double.
The genre-defying thriller critiquing the hole between wealthy and poor received 4 Oscars, together with finest image, the primary non-English language movie to win the highest prize because the Academy Awards debuted in 1929.
South Koreans have been overjoyed by its success, with many paying visits to spots the place scenes have been filmed.
“Gross sales have doubled,” stated Eom Cling-ki, 65, proprietor of Sky Pizza in southern Seoul, a nondescript 10-seat restaurant and takeaway the place the poor Kim household scheme to infiltrate one other member into the rich Park family.
“Yesterday, the pizza machine broke down as a result of an overload of orders. It was particular, touching, and coronary heart warming once they received the awards,” she added.
Buyer Go Jin-kyu, 37, stated visiting the pizza store made him “proud as a fellow South Korean”.
“I’ve solely visited eating places from massive pizza franchises earlier than, so coming right here to the movie location is basically particular.”
Seoul’s metropolis authorities has been seeking to faucet into the Parasite phenomenon, with a web page on its tourism web site detailing 4 capturing places.
On the Pig Rice Grocery store in western Seoul, a mother and pop grocery retailer the place the Kims’ son is ingesting when he receives a suggestion to tutor the Parks’ daughter, proprietor Kim Kyung-soon stated: “I’m actually completely happy and grateful to them for capturing an incredible movie right here and making me well-known too.”
However not all of the reactions had been optimistic, added Kim, who has run the store for 35 years: with discuss of the location being preserved as a vacationer attraction, some residents have been “anxious that the neighbourhood will not be redeveloped”. – Reuters