Yee Lee joins radio station 988 to convey festive cheer to Malaysians

Chinese language New Yr is barely every week away, and 988’s album Candy Candy Good Yr is livening issues up with upbeat ditties carried out by the radio station’s widespread deejays for a contented and affluent celebration.

The restricted version CNY album, additionally accessible on-line through 988 retailer on Shopee (, is packaged in a boxset with a five-track CD, a desktop calendar and a packet of purple envelopes.

Yee Lee Corporation head of corporate branding Dominic PohYee Lee Company head of company branding Dominic PohThis 12 months, 988 has partnered with homegrown fast-moving client items firm Yee Lee for a CNY album promotional marketing campaign revolving round its sequence of flagship cooking oils – Pink Eagle, SunLico, NeuVida.

In response to Yee Lee Company head of company branding Dominic Poh, it’s “the primary time that Yee Lee has launched into such a wide-ranging and complete marketing campaign to convey festive cheer to Malaysian households”.

“Chinese language New Yr is a really important celebration right here in Malaysia, and cooking oil is actually a really unsung hero that helps to convey the household collectively in the course of the reunion feast, ” Poh mentioned in a current interview.

“Yee Lee has all the time been impressed by 988 – identical to how 988 has embraced digital transformation whereas interacting with their listeners, Yee Lee additionally hopes to remodel its reference to customers through an leisure platform in line with altering instances.”

As 988’s strategic accomplice, Yee Lee is shelling out an array of festive goodies to assist Malaysians take their 12 months to a candy and auspicious begin.

Prosperity Bowl Set

988’s CNY mascot for 2020’s Yr of the Rat is an animated mouse character named Sugar, which is featured on Yee Lee’s restricted version three-piece Prosperity bowl set, comprising a porcelain bowl, a porcelain spoon and a pair of chopsticks.

Prosperity bowl setProsperity bowl setThe set is redeemable without spending a dime with a minimal buy of RM30 price of Pink Eagle, SunLico or NeuVida cooking oil in a single receipt. Weekend consumers (Friday, Saturday, Sunday) can get the set with a particular minimal buy worth of RM20.

Auspicious CNY Dishes

5 must-try recipes for CNY dishes have been specifically developed by the Grand Imperial Group govt chief chef Chew Yow Chuen utilizing Yee Lee’s flagship cooking oils. These recipes are offered on Yee Lee’s YouTube channel, and have auspicious names like Abundance Of Good Tidings Each Yr (Deep-fried Threadfin), Rising Step-By-Step Each Yr (Fried Yam and Glutinous Rice Cake), Laughing Each Day (Deep-fried Giant Ming Prawns), Everyone Prospers (Hometown Buddha’s Delight With Fermented Beancurd), and Prosperity Toss Salad (Ice Fish Yee Sang).

CNY music movies

988 has launched three CNY music movies, and Yee Lee’s conventional favorite Pink Eagle Cooking Oil makes a particular look within the title observe Candy Candy Good Yr, together with 4 of the aforementioned CNY dishes. The music movies can be found on the YouTube channels of Yee Lee and 988 radio station.

CNY album promo tour

On Jan 18,988 will probably be wrapping its CNY album promo tour with a few roadshows in Klang Valley. To satisfy your favorite deejays and rating some CNY goodies from Yee Lee and 988, make your approach to Aeon Mall Kepong at 1pm and to Sunway Velocity Mall at 7pm.

Sugar is the name of the mascot for the CNY 2020 campaign by Yee Lee and 988. photo: handoutSugar is the title of the mascot for the CNY 2020 marketing campaign by Yee Lee and 988. photograph: handoutCompletely satisfied Mouse Household CNY radio drama

This CNY comedy tells of 12 creatures residing within the Kingdom of the 12 animals of the Chinese language zodiac. Upon recommendation from a fortune teller, the native tycoon Grasp Mouse seeks a suitor for his daughter Mini. After overcoming varied trials and tribulations, they discover her an ideal accomplice in Miki. The 10-episode radio drama is airing in 988’s regular radio drama slot (Monday to Friday, 12pm to 12.30pm), with its finale on Jan 24.

Metropolis Heartbeat CNY Version

988 radio stalwart Chan Fong is well-loved for his night speak present Metropolis Heartbeat the place he invitations callers to air their grievances whereas he dishes out sensible recommendation.

This festive season, Chan will probably be taking calls from 988 listeners who’re unable to make it house for his or her household reunion, and serving to them to convey heartwarming messages to their family members. This particular CNY version is will air within the regular Metropolis Heartbeat slot (Friday evening, from 8pm to 12 midnight), with its finale on Jan 31.

Go to Yee Lee’s official web site ( to take a look at all of the goodies accessible in the course of the CNY marketing campaign interval.

Obtain the all-new 988 app (Google Play, App Retailer) to expertise a brand new audiovisual expertise with the radio station’s newest content material.

Keep tuned to 988 for updates. Go to 988’s web site, Youtube, Fb, Instagram, Twitter, Weibo to maintain up-to-date with all of the thrilling actions for this coming festive season.

988 is a part of the Star Media Radio Group.

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